Is Your Brand Ready for Social?
By: Sofie De Beule
March 25, 2015
Nowadays, more than 85% of brands are on social media. However, is your brand truly ready for social to maximize your efforts on social media? Although most brands have social profiles, not all brands actively use them let alone have a clear plan and strategy to fall back on. Trying to wrap your head around it can be very overwhelming. Beginning on social media seems like an overwhelming challenge to take on. Some brands are getting cold feet and have no clue where to start.
No need to worry! No matter which stage your brand is in today, set aside some valuable time to reflect on what you’re currently doing on social media. Are you getting the results you hoped for? Are you stuck in a rut and feel like you could use a new approach?
How can you make your brand TRULY ready for social?
Maybe you just need to look at your social media presence from a fresh, new perspective? Take a look at the 3 steps we have created to help you successfully kick off your efforts on social media.
Step 1: Observe & Discover
First and foremost, you need a complete overview of your current situation. How are people already talking about my brand? What are my competitors doing? Tracking the right keywords enables you to gain deeper insights into the needs and wants of your community before you can engage with your customers.
Observing your social media presence and monitoring the right keywords allows you to:
- Discover the main points of engagement (i.e. WHAT are my customers talking about?)
- Determine the frequency/volume of incoming mentions
- Better understand your product/brand so that you can stake steps to improve it
- Track relevant trending topics to grasp what’s relevant in your industry
Step 2: Plan, Plan, Plan
Compare building your social media presence with building your business. It takes a lot of blood, sweat, and tears before your efforts really pay off. Do you already know what you want to achieve on social media? Are you looking for ways to spike your follower growth, increase customer engagement, or take on social customer service? Decide which objectives you want to achieve, and don’t be afraid to write it all down. The more you’re able to create realistic objectives for your brand, the more you will be able to keep an eye on your activities.
Your customers appreciate it when you take the time to acknowledge their feedback and LISTEN to what they are saying. Once you recognize the value of social media and how it can benefit your brand, you can start using it to grow your business.
Step 3: Set Up Your Strategy, Off You Go!
So how exactly are you going to execute your plan? That’s where a straightforward strategy comes in!
Once you’ve got your plan, there’s no point in waiting. Social media changes at the speed of light! The longer you wait, the more catching up you will need to do. Social media shouldn’t be scary or intimidating, it should be fun! If you have the right attitude and feel confident enough with the right preparation to take off on social media, you can easily turn a negative experience into a positive one. And isn’t that exactly the point of social media nowadays?
Don’t be afraid to make mistakes because everyone does at some point! Be confident that you’ll know what to do no matter what the scenario. Start talking and engaging with your customers, and learn from each conversation.