LinkedIn Dubs ‘Social Media Marketing’ as 2013’s Most Hireable Skill

By: Sofie De Beule

December 19, 2013

social media marketing

By analyzing the skills and employment history of more than 259 million LinkedIn members’ profiles, the social network was able to define the 25 ‘hottest’ skills that got people hired in 2013. ‘Social Media Marketing’ takes first place which clearly proves how desirable this skill is in 2013’s job market.

The Social Media Marketing savvy know how to attract attention, generate online conversations, and encourage readers to share with their social networks. Nowadays, creating ‘digital word of mouth’ doesn’t come easy. Community managers and social marketers aren’t just going to fall into your lap. Headhunters from all over the world are constantly looking for new recruits.

LinkedIn’s list also includes 24 other skills ranging from Web Programming to PR & Communications. As expertise and experience represent the primary components of professional identity on LinkedIn, there’s a good chance you got hired in the past year because your profile fits one of the categories below:

LinkedIn’s analysis reveals 3 clear trends:

1. Our world is data-driven: cloud and distributed computing (#3), data mining (#5), and data engineering (#12) rank highly.

2. Businesses are always looking for opportunities to grow: skills, such as recruiting (#8), business development (#9), and strategic planning (#24), help business to find new sources of revenue and hire more employees.

3. Technology skills are highly valuable: investments in science, technology, engineering, and math education are clearly on the rise.