LinkedIn Expands Focus Towards Businesses With LinkedIn Analytics

By: Jozefien Verhaeghe

August 2, 2013

company pages
social media analytics

You might have figured this one out already, but here at Engagor we worship analytics. So when LinkedIn launched a whole new set of analytics for their Company Pages earlier this week, our formerly-green-but-now-turquoise-Engagor-hearts skipped a beat!

The new analytics mainly focus on getting a deeper knowledge of how engaging your page is. For each update you can now see how much Engagement it brought along in terms of Impressions, Clicks, Interactions and Acquired Followers.

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Engagement and reach can also be analyzed on timelines. When were there any significant spikes, or maybe drops in your LinkedIn Company Page’s reach and engagement?

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Another useful update is the followers statistics. You now get more detailed data when it comes to demographics and follower growth. Even better: the new analytics also allow to compare your follower growth with similar companies!

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Seems like a major high five to LinkedIn is at its place here! And there’s even better news: soon Engagor will also allow you to monitor your LinkedIn Company pages! Stay tuned for more info :-).