LinkedIn Expands Focus Towards Businesses With LinkedIn Analytics
August 2, 2013
You might have figured this one out already, but here at Engagor we worship analytics. So when LinkedIn launched a whole new set of analytics for their Company Pages earlier this week, our formerly-green-but-now-turquoise-Engagor-hearts skipped a beat!
The new analytics mainly focus on getting a deeper knowledge of how engaging your page is. For each update you can now see how much Engagement it brought along in terms of Impressions, Clicks, Interactions and Acquired Followers.
Engagement and reach can also be analyzed on timelines. When were there any significant spikes, or maybe drops in your LinkedIn Company Page’s reach and engagement?
Another useful update is the followers statistics. You now get more detailed data when it comes to demographics and follower growth. Even better: the new analytics also allow to compare your follower growth with similar companies!
Seems like a major high five to LinkedIn is at its place here! And there’s even better news: soon Engagor will also allow you to monitor your LinkedIn Company pages! Stay tuned for more info :-).
