My what score? Klout, an introduction.

By: Lien Brusselmans

July 10, 2012

Whenever you access a Twitter user profile in Engagor, we display the obvious things, like full name, biography, number of followers, following, tracked tweets, but also: Klout score. Many clients have little or no idea what this score is all about, and now I have found the perfect infographic to explain it to them! What it is, how it works, how you can use it: it’s all in there.

For those who prefer words to visuals: let me briefly explain what a Klout score is. People who are active online (Twitter, Facebook, LinkedIn) are given a score between 1 and 100. Feel free to check your own score. It is calculated based on the number of people you influence, how much you influence them and how influential they are. There’s only one person in the world with a Klout score of 100 and that is… Justin Bieber. Apparently he is the most influential human being on the web ;). The ones with the highest Klout score are very often pop stars, sports icons or politicians. As you can see in his Engagor user profile on top of this post, Barack Obama has a Klout score of 94.

You should always remain careful when interpreting these scores. Bieber has a Klout score of 100, but this of course doesn’t mean he’s influential with regard to politics or cooking, at least not as far as I know. If you want to know which people are influential in a specific industry, you can use Engagor. We show you lists of top influencers with regard to your own brand or your industry. For instance, concerning everything that’s being said online about Social Media, we have found that the top influencers are The Next Web, Mashable and Jeff Bulas, because of the large number of likes and retweets they generate with their posts on social media. For the sake of completeness, their Klout scores are respectively 77, 89 and 70.

Want to find out who the influencers for your brand or industry are? Set up a free Engagor trial!