Participate in #GivingTuesday: The First Google+ Hangout-a-thon to Donate to Charities

By: Sofie De Beule

December 3, 2013

Tags:
charity
Google
hangouts

Today and for the first time ever, Google is hosting a live group video call on Google+ Hangouts that might last up to 12 hours. Users can watch, converse and donate to charities. At 9 a.m. ET you simply go to the Giving Tuesday page on Google+ for the Hangout-a-thon, and join a Hangout for a charity of choice.

Charity goals include The Trevor Project, a call with representatives for Save the Children and UNICEF who are currently dedicating all their aid to the Philippines. Viewers can easily donate to any charity that take part in the live broadcast.

The event includes 24 charities and brands in total. Viewers will be invited to donate directly to the organizations within the Hangouts. You can also support them via the ‘Shoppable Hangouts’ app which allow viewers to buy ‘goods for good’, actual products.

Through a blog post, Google announced that it’s the very first time organizations are using the Hangouts tool to promote a charitable event on this scale. It will be interesting to see what kind of reach it will generate.

Lastly, it’s always remarkable to see how charity events can create huge online buzz. In the spirit of the Holidays, they’ve introduced the right question: What does it mean to ‘give in the digital age’?