Simplify Your Social Media Efforts
July 21, 2015
by Sofie De Beule, Community Manager at Engagor
Your social media efforts aren’t as effective as you’d hoped they would be?
Not sure how to move forward from here?
Don’t worry, there’s still plenty of room for improvement! To help you get on the right track, you will first need to perfect the basics.
One of the key things to understand is that social media usually takes a lot of time and thought. So, investing a lot of effort into it is okay. However, if your priorities aren’t clear from the beginning, all that time and effort will quickly go to waste.
One of the most efficient ways to simplify your social media efforts is having the right toolset. Think about the right tools, the right people, and choosing the most relevant social media channels for your brand.
How can you make sure you have set all the right priorities to help maximize the time you spend on social media and save yourself a lot of future headache?
Here are some crucial tips to simplify your social media efforts:
1. Determine Your Social Media Goals Based on Your OWN Needs
Don’t get off message by comparing your brand too much with your competitors. However, benchmarking is a great way to identify how your competitors are talking to their customers, how they’re handling questions, and how well they’re performing in general on social media.
But let’s face it – it’s key to determine what your OWN business needs are, and focus only on what’s important to your brand. Don’t let yourself get sidetracked from your own business goals. Knowing what you want to achieve will help you determine the road to social media success.
- Do you want to enhance your reputation?
- Do you want to increase web traffic and increase the number of social referrals to your website?
- Do you want to increase conversions and improve customer loyalty?
2. Determine the KPIs that are Most Important to You
Evaluating your success and making improvements is often overlooked. As you put a lot of effort into social media, you also need to take time to measure the results. Find the tools that are a good fit for your brand and regularly check to see if they’re working for your brand.
Determining relevant KPIs for your brand greatly aligns with the goals you set for it.
Social media is not a department, it has to be embedded throughout your entire organization. That’s why social media isn’t just the responsibility of your marketing or customer service team. For each team or department (HR, PR, R&D, etc.) you want to involve in social media, you should then determine exactly which metrics you want to measure and report on for those departments. Furthermore, determine how frequently you want to measure them. And lastly, determine how you can measure your goals.
Ask yourself this:
What’s the purpose of evaluating your social media efforts if the data you’re reporting on is meaningless and redundant?
Simplified analytics will help guide you through this overwhelming maze of big social media data. For example, create your own, custom dashboards with the KPIs that are relevant to your brand. By paying closer attention to the numbers that are important to you, you will be able to make much smarter decisions.