Social media isn’t hard. But not everyone knows why it isn’t.

If adding an effective corporate social media presence to your customer experience management system feels complicated or overwhelming, then you’re likely over-thinking it. Most of us learned everything needed to be successful on social back in school; it helps to be smart, or interesting, or funny, or fun to talk to if you want people to want to pay attention to you. In short: to build a following, be likable.

If that feels overly simplistic and intuitive, we’ve got the numbers to back it up:

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Click here to download our eBook Social Media Etiquette: Your Guide to Engaging as  a Person, Not a Logo to learn more!


Clarabridge’s blog, Sentiments, helps businesses incorporate customer sentiment and feedback into their business strategy. Published by Clarabridge, Sentiments speaks to customer experience professionals, marketers, customer care leaders and anyone who wants to make informed, strategic decisions that delight customers. Follow Sentiments on Twitter @Clarabridge.

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