Social Recruiting: How Brands Can Attract Top-notch Employees

By: Cameron Joye

December 23, 2013

brand ambassador

It’s an undeniable reality social recruiting has become an essential tool in the hiring process. According to Spark Hire, “94% of recruiters plan to use social media to recruit talent.” Now more than ever, companies are having to compete with one another for top talent. Those who won’t take the plunge into social recruiting will be left behind.

How can companies really succeed in social recruiting?

  • Become a Brand Ambassador

Companies can no longer afford to wait around for talent to come knocking. It now falls upon employers to convince and entice candidates who are not so easily persuaded. Millennials and younger generations are even willing to take lower pay if it means they can work for a company which better suits their brand ideals.

Recruiters should learn how to step into the new role of ‘brand ambassador’ and proactively market their company’s brand to different talent pools. To attract experienced and highly skilled workers, it’s important for companies to develop an online presence across the social networks and communities their audience prefers.

  • Engage on different social recruiting platforms

Being active in online communities and groups, such as those on LinkedIn and Google+, is a more effective and efficient way of sifting through possible candidates. Instead of just posting a job and waiting for people to submit their resumes, companies should choose to engage with individuals in relevant communities. It not only enables them to interact with job seekers, a possible employee’s genuine talent, knowledge, and expertise can also be put on display.

Although online recruiting platforms are popular at the moment, LinkedIn’s growth is gradually slowing down. The recruiting and networking tool is becoming over saturated, which causes recruiters to look elsewhere. For that reason, it’s also important for companies to avoid settling into one social network and keep an eye on other alternatives such as Glassdoor or BranchOut.

  • Get personal by creating a recruitment video

More and more companies choose to showcase their unique brand identity by creating a recruitment video. In this case, a company can give job seekers access to intimate employee testimonials. These videos give them a valuable insight into how employees view their job and how they feel about the company.

As we move into 2014, the hiring process will continue to develop and change as social media grows. There is new demand to create a symbiotic working relationship that everyone can be happy with. Companies must take a more active role in building and marketing a corporate brand to potential candidates if they want to attract interest. Determining the right social recruiting strategy may be challenging but will ultimately make for a rewarding work environment and satisfied employees.