These Brands Already Nailed Social in 2014

By: Sofie De Beule

January 31, 2014

marc jacobs
new york fashion week
super bowl
the golden globes

At the end of January, it’s time to take a look back at how brands rocked social in the first month of 2014. Which brands already claimed their spot in 2014’s top social marketing campaigns? Let’s have a look at who stepped it up a notch and gave us big shoes to fill for the coming months.

The Golden Globes Rock with Vine & Instagram Booths

Vine and Instagram did some pretty good social marketing for themselves this month in collaboration with The Golden Globes. January 12th, the night of the famous award show, Twitter teamed up with The Today Show to host a Vine booth showing the celebrities’ outfits in 360-degree loops on the red carpet.

Instagram countered with an InstaStop Video Q&A Station – an interactive booth where celebrities could view and answer fans’ video questions with a 15-second video of their own. This edgy alternative really lifts the traditional (and otherwise boring) red carpet photos into the 21st digital century! What is this going to bring for The Oscars?

Budweiser’s Puppy Love Wins over Everyone’s Hearts

Although the biggest marketing event of the year, the Super Bowl, is still a few days away, brands already claim a spot in our mind to tap into our deepest emotions. Budweiser’s “Puppy Love” is one of them. The sequel of “Brotherhood” is an extremely well produced 60-second commercial in terms of visual and spacing that might be “the one commercial everyone will be talking about on Sunday”.

Marc Jacobs Opens Up NYFW Pop-Up Shop Only to Pay with Tweets

This week word got out fashion designer Marc Jacobs will open a pop-up shop (Daisy Marc Jacobs Tweet Shop) during New York Fashion Week. Customers have to pay, not with dollars, but by using the hashtag #MJDaisyChain across various social media platforms.

The Tweet Shop will be a social media-friendly environment. Posts for Facebook, Instagram, and Twitter will be encouraged and, in addition, there will also be competitions to increase the social impact.