Track Your Succes on Pinterest With Their Web Analytics

By: Lien Brusselmans

March 13, 2013

analytics tool
pinterest tool

Pinterest now offers web analytics for all Pinterest business accounts that have a verified website. This means they have linked their website to their Pinterest account and thus Pinterest can track all pinning activity on the site. Thanks to these analytics companies have a clear idea of which pieces of content people find most interesting.

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What analytics can you follow up on?

The Pinterest web analytics are subdivided in four categories:

  • Site metrics‘, where you can follow up on several basic statistics. You can track the amount of pictures that are pinned from your website and the amount of people that are pinning these, more or less similar to Facebook stories and storytellers. Related to this you can also see how many repins these pins generated, how many times they were clicked and how impressions they got.
  • Most recent‘ gives you an overview of the items that were pinned from your website most recently.
  • Most repinned‘ shows you which pins from your site are most successful on Pinterest. This gives you an idea of what type of visual content is most popular amongst Pinterest users. If you want your content to be spread on Pinterest more frequently, you should definitely keep an eye on the ‘most repinned’ tab in your Pinterest web analytics.
  • Most clicked‘ shows you those pins that were clicked most often. Similar to repins, clicks are an indication of which pins are most popular.

How to start analyzing your website’s pins

First, you should switch to the new Pinterest look and make sure you have a verified website. Once this is done, you are ready to access the Pinterest web analytics. Just open the drop-down menu on the right and click ‘Analytics’. You will now see all the analytics we described in the previous paragraph.

Engagor analytics for your company’s Pinterest Account

The analytics Pinterest has launched apply to pins that are pinned from your company website. If you want to track how your company Pinterest account in general is doing, you can use Engagor. Your follower growth, most popular pins (not only those originating from your website) and the total amount of activity are all analytics you can find in Engagor.

Source: Pinterest blog