Video: A Marketer’s Journey From Campaign Confusion to Campaign Success

By: Elizabeth Clor

October 13, 2015

Sentiment Analysis
Social Customer Care
social listening
Speech Analytics
text analytics
Voice of the Customer

Kevin is confused. His most recent marketing campaign isn’t performing to expectations and he’s curious as to why.

Watch this video to see how he quickly navigates through the situation and resolves it before things spiral out of control.

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For more details on Kevin’s approach to solving his campaign woes, download our report: 6 Reasons Why Marketers Need CX Insights.

Elizabeth Clor is the Sr. Director of Content Marketing and Communications at Clarabridge. In this role, she is responsible for solidifying Clarabridge’s position in the marketplace as the leading Customer Experience Management (CEM) technology vendor. Elizabeth has 17 years of experience in high-tech marketing and communications, and is a regular contributor to various marketing publications. She holds a B.A. of English from the University of Virginia.