Visual Customer Service in the Social Age [Infographic]

By: Sofie De Beule

November 10, 2014

Guest post by Ivan Serrano.

Over the last decade, social media has changed the way customers interact with brands. Instead of making a phone call or writing a letter to a business, customers simply tweet their complaints or praise a business online. But, how can brands really make sure they turn these interactions into a positive customer experience?

Since social media has such a powerful impact on customer service, it’s important businesses take the right steps to build positive engagement with their target audience. This means implementing more visuals into your online brand and customer service strategy.

According to research, 90% of the information that comes to the brain is visual. In addition, the brain processes images 60,000 times faster than text. Brands should seize the opportunity to reach their customers through visual social media campaigns that take advantage of networks such as Instagram or Pinterest.

The brain processes images 60,000 times faster than text.

To help you improve your customer service strategy, here are a few ideas to get you started:

  • Create a video Q&A
  • Include screenshot solutions in a blog post
  • Post video testimonials with customers
  • Advertise promotions with Instagram videos
  • Launch interactive video marketing campaigns

To help you find more inspiration for implementing visual content into your customer service strategy, don’t miss out on our infographic with great tips on using visuals to boost customer interaction.

Guest post by Ivan Serrano.