What makes a social media team successful?

By: Sofie De Beule

March 9, 2016

Social Customer Care
Social Engagement
social listening
social media
Voice of the Customer

If you want to provide a great customer experience, you have to make it easy for customers to engage with you. Today, fully half of all customers prefer social to other channels when they have a question or complaint. Do you have the right team waiting to answer when customers reach out to you?

Successful social media teams have a number of traits in common. They tend to be efficient, authentic, proactive, and focused on performance.

For more details on the qualities your social media team needs to provide great CX, check out the full article, “Key Traits of Highly Successful Social Media Teams” on the Clarabridge Engagor blog.


Sofie De Beule is Content Marketing Specialist at Clarabridge. She helps establish Clarabridge as a thought leader for Social Customer Service and Customer Experience. Sofie’s an Engagor expert,  Clarabridge’s best-in-class social customer service solution, inspiring brands on how to manage and get their social customer service program off the ground. Sofie holds a bachelor’s degree in Public Relations & International Marketing from Artevelde University College Ghent.