Why Pinterest’s New Place Pins Will Enhance Your Content Experience

By: Sofie De Beule

November 27, 2013

Pinterest is everyone’s favorite online social refuge to explore exotic holiday destinations and create colorful mood boards. It inspires people to dream bigger and brighter. With the addition of Place Pins you will know exactly where you have to go to make these dreams come true. Let’s have a look at what they’re all about.

Last week, Pinterest introduced a new kind of rich pin to its social network: Place Pins. This new feature enables you to map the location of pins and share them on your boards.

Let me give you this example: if users pin a photo of a latte from their favorite local coffee shop, they can now also add the shop’s location to a map on their boards (including the address and phone number).

In the picture below you can see how this is done:

Why will Place Pins be so valuable for marketers?

Pinterest is the perfect place to discover, collect and collaborate on content online. With the addition of Place Pins, Pinterest combines features from both Foursquare and Instagram, making it the one and only place to easily consume and share content.

With people pinning about 1.5 million places and more than 750 million Pins tagged with location daily, storytelling and location marketing is now combined. As brands take to social media to enhance their visual storytelling and create better content experience, the new Place Pins can give them the opportunity to bring their content more to life.