BRANDWATCH AND CLARABRIDGE ESTABLISH STRATEGIC PARTNERSHIP TO OPTIMIZE CUSTOMER EXPERIENCE MANAGEMENT (CEM)
June 25, 2013 00:00 AM
New York, NY and Reston, VA – June 25, 2013– Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands, and Brandwatch, a global provider of social analytics and monitoring solutions, today announced a strategic partnership to bring superior intelligent customer analysis to social analytics. Businesses across all industries can now take advantage of an integrated solution to analyze both the structured customer data and unstructured data within social media to gain a more in-depth and holistic view of their customers.
“Clarabridge has been and continues to be the pioneer in multi-source customer experience management for the Global 1000. Our partnership with Brandwatch provides our customers with an integrated end-to-end solution for social media, further expanding our Clarabridge Social offering. The level of rich social media data provided by Brandwatch, coupled with the intelligent analytics and operational capabilities of Clarabridge, adds up to the most sophisticated CEM hub available on the market and that is incredibly beneficial to our customers,” said Sid Banerjee, CEO, Clarabridge. “We’re looking forward to the opportunities that this affords our customers.”
Clarabridge has integrated Brandwatch into its Clarabridge Social platform providing seamless access to social data. For clients, this means a single hub to listen, understand and act on all customer feedback, from all sources with a deeper level of customer intelligence. Key capabilities provided in the joint solution that delivers added value include:
- Brandwatch: Brandwatch’s proprietary social crawling technology captures data from millions of sites in over 25 languages across a wide range of social networking platforms such as Twitter, Facebook, forums, blogs, news sites, Weibo, RenRen and more. The extremely refined search querying offer organizations an unrivaled number of search operators to ensure they can easily filter out the noise and provide insight on the data that matters most to understanding customers better.
- Clarabridge: The intelligence provided through the market leading sentiment and text analytics platform enables organizations to weed through the millions of social posts, eliminating SPAM and focusing on insightful posts. Combined with key customer metrics, organizations can leverage out- of- the- box technology, including an 11-point sentiment scale, one-click root cause analysis, statistically and contextually relevant alerts and insights decks specifically created for social data to enable actionable insights that drive engagements with the right customers in real time.
Under the terms of the partnership, Brandwatch social data can be made available to Clarabridge clients immediately. To learn more, contact Clarabridge at Inforequest@clarabridge.com or Brandwatch at firstname.lastname@example.org.
Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the 7th fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Best Buy, Charming Shoppes, Inc., Choice Hotels, Dell, Expedia, E.ON, Fidelity, Gaylord Hotels, Government of British Columbia, Intuit, J.D. Power, L’Oréal USA, Marriott International, PetSmart, QVC Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy’s International. Clarabridge is privately held with offices in Reston, VA., San Francisco, CA., and London, UK. For more information, visit www.clarabridge.com.
Brandwatch powers social analytics and intelligence across the enterprise, enabling brands and agencies to monitor and identify key insights from the social web to make smarter business decisions.
The Brandwatch platform delivers broad coverage of online conversations and interactions, comprehensive analysis at author, topical and channels levels, and a configurable user experience that can be easily adapted to multiple use cases.
Using these capabilities, organizations can make greater use of social data throughout the customer lifecycle to grow brand awareness and reputation, mitigate PR crises, conduct market research, uncover sales opportunities, more effectively support customers, and identify advocates and influencers.
Brandwatch solutions are used by leading brands and agencies around the globe, including organizations such as Dell, Mediabrands Audience Platform, Waggener Edstrom, Digitas, and Whirlpool.For more information, please visit www.brandwatch.com.