ABOUT AUTODESK: Autodesk is a world leader in 3D design software for entertainment, natural resources, manufacturing, engineering, construction, and civil infrastructure. They created their first Customer Insights team a few years ago to gauge customer feedback around a change in the way the company sold their products. The company needed to make sure product offerings were continuously aligned with customer needs.
GOAL: Autodesk set out to improve customer satisfaction and self-service offerings.
WHY CLARABRIDGE: After a shift in their sales strategy, Autodesk needed to make sure product offerings were continuously aligned with customer needs.