February 7, 2012 00:00 AM

Clarabridge, Inc., the leading provider of sentiment and text analytics software to Global 1000 companies embracing Customer Experience Management (CEM), today announced the exclusive themes and companies presenting at their 4th Annual Customer Connections (C3) Users Conference on March 5-7, 2012 in Miami, Florida. Bruce Temkin, Temkin Group & Co-Founder, will deliver the keynote addressing fundamental challenges of managing Voice of the Customer (VOC) initiatives while attendees will receive a first look at Clarabridge Enterprise (5.0) and introduction to a new complementary module Clarabridge Collaborate.

The three day event will kick off with dedicated workshops exploring best practices for achieving tangible sentiment and text analytics ROI and driving sustainable CEM and VOC strategies. Executives will conduct in-depth trainings to showcase the versatility of Clarabridge solutions, including SVP of Global Services, David Marko on leveraging social media data to improve experience, support and overall strategy. Attendees will also receive a full hands-on introduction to the latest release of Clarabridge Enterprise (5.0), along with the new module to be launched at C3, Clarabridge Collaborate. Clarabridge will share up-to-date best practices and guidance on how to even more effectively collect, listen to, analyze, and now collaborate on VoC insight. Keynote speakers include Clarabridge CEO and Co-Founder Sid Banerjee and Bruce Temkin, Temkin Group and Co-Founder of, the Customer Experience Professionals Association (CXPA), a global non-profit organization dedicated to the advancement of customer experience management practices.

More than 20 global companies will present their successful strategies and experiences with sentiment and text analytics deployments to boost performance and customer engagement. Participants will be able to attend any of the customer-led sessions and interact with Clarabridge’s ecosystem of technology strategists and CEM practitioners. Among the companies scheduled to present are: Best Buy, B/E Aerospace,, Charming Shoppes, Choice Hotels International, Inc., Dell Inc, Expedia, Estee Lauder, GE Appliances, United Airlines, Sage, Verizon, Wendy’s, Walmart, Zynga and Accenture, who is serving as a platinum sponsor to the event. Conference attendees will hear executives from these top global brands speak on a variety of VoC and CEM-focused topics, such as:

  • VoC and CEM best practices panel sessions with leaders from B/E Aerospace, Choice Hotels, Estee Lauder, Expedia, Fidelity, United Airlines and Verizon
  • Customer case studies from Best Buy, EMC, Walmart and Wendy’s
  • Presentations on leveraging social media through text analytics by Charming Shoppes, GE Appliances and Zynga
  • Best Practices on driving successful Voice of the Employee strategies with Unilever
  • Industry-specific topics, such as B/E Aerospace’s presentation on managing warranty liability in the airline industry and Press Ganey’s talk on improving the patient experience in health care centers, through text and sentiment analytics

“C3’s aim is to deliver value-driven interactions and collaborations across Clarabridge’s customers, partners, VoC and CEM experts and thought leaders,” said Sid Banerjee, CEO and Co-Founder. “Attendees will learn about real-life customer relationship management challenges and take home valuable, hands-on tips and tricks to better leverage Clarabridge Enterprise 5.0 and Clarabridge Collaborate and deepen existing investments found only in exclusive Clarabridge trainings. The caliber of speakers and in-depth workshops will equip participants to walk away with a concrete strategy for strengthening customer relationships that they can put into immediate action and demonstrate their CEM prowess.” Registration information and agenda for Clarabridge Customer Connections (C3) 2012 are now available.

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment and analyzing qualitative data found in voice of the customer feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include AOL, B/E Aerospace, Choice Hotels, Expedia, Gaylord Hotels, Intuit, J.D. Power, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens and Wendy’s International. Clarabridge is privately held with headquarters in Reston, Va. and offices in San Francisco, Boston and the United Kingdom. For more information, visit or on Twitter: @clarabridge.