June 26, 2012 00:00 AM

Clarabridge, Inc., the leading provider of sentiment and text analytics for Customer Experience Management (CEM), today released Clarabridge 5.1. The new version extends the language capabilities of the Clarabridge solution in response to global client demands. Updated alerting and API integration available in the Clarabridge Suite deliver a streamlined and customizable user experience.

Broadening the digestion of customer feedback to meet today’s global landscape, the enhanced language offerings tap into the unique Voice of Customer (VoC) on both the national and global scope. Clarabridge’s comprehensive sentiment and text analytics capabilities have been extended to nine languages: English, Chinese, French, German, Portuguese, Russian, Spanish, and the newly available Dutch and Italian. With Clarabridge 5.1, companies can expand their holistic CEM strategies unimpeded by geographical or language barriers, improving global posture.

“We recognize the importance of building CEM strategies that speak to customers at both a national and global level,” says Sid Banerjee, CEO and Co-Founder of Clarabridge. “Cultural backgrounds and geographic locations influence the way customers think, feel and respond to brands. Companies need to take these unique voices into consideration, and with Clarabridge’s extended language capabilities, strengthen their global positioning.”

Other key features of Clarabridge 5.1 include:

  • Extended language capabilities for categorization templates: Six of the most used and requested categorization templates, including hospitality, retail, hi-tech, and basic emotions templates, are now available in English, Chinese, Dutch, French, German, Italian, Portuguese, and Spanish. This out-of-the box enhancement allows users to easily analyze their global customer feedback data without having to build their own translated categorization models.
  • Enhanced APIs: Increasedopenness and flexibility of the suite enables two-way integration with other systems and applications (CRM, engagement platforms, workflow systems, campaign management, etc), and moves information in real-time. Users can edit and create categorization models via APIs, streamlining the analysis and categorization process of customer feedback data.
  • Streamlined Help Resource Center: Co-locates vital concepts, FAQs, and videos into one centralized, easy to access, and easy to use location. Enriched alerting features: Users have additional flexibility and control over building alerts through Clarabridge’s social environment, Clarabridge Collaborate. This allows for departments across the entire organization to discuss, coordinate, and manage critical customer issues in real time with improved transparency and efficiency.

Availability Clarabridge 5.1 is available immediately. Current Clarabridge customers and partners will be notified through their Clarabridge service representative about opportunities to upgrade to Clarabridge 5.1. For more information or to schedule a product demonstration please visit, email, or call (571) 299-1800.

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment and analyzing qualitative data found in voice of the customer feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include B/E Aerospace, Charming Shoppes, Inc., Choice Hotels, Dell, E.ON, Expedia, Fidelity, Gaylord Hotels, Intuit, J.D. Power, L’Oréal, Marriott International, PetSmart, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens and Wendy’s International. Clarabridge is privately held with offices in Reston, Va. and London, U.K. For more information, visit or on Twitter: @clarabridge.


Serina Aswani
Clarabridge, Inc.

Megan Coyle
Articulate Communications Inc.
212.255.0080, ext. 14