CLARABRIDGE AND BUSINESS OBJECTS LINK WORLDS OF TEXT MINING AND BUSINESS INTELLIGENCE
May 3, 2006 00:00 AM
Clarabridge, an emerging leader in text mining software, announced today a technology partnership with Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code: FR0004026250 – BOB), the world’s leading provider of business intelligence (BI) solutions. Clarabridge is working with Business Objects to seamlessly integrate Clarabridge Content Mining Platform™ with BusinessObjects™ XI to deliver a comprehensive solution for enterprise information management. The integrated solution will provide business users with unprecedented capability to access and analyze unstructured and structured information for a more comprehensive view of their business.
Using BusinessObjects Data Integrator, and Clarabridge solutions, unstructured data can be directly integrated into existing data warehouses and data marts for reporting and analysis. Joint customers will now be able to easily analyze unstructured content such as email, claims, service notes, press releases, and blogs, alongside traditional structured information sources, using their existing Business Objects end-user BI and performance management interfaces. With a more holistic view of their enterprise, CEOs and other business leaders can increase customer retention rates through easier access and clearer understanding of all feedback on products and services embedded within focus group reports, call center notes, and customer emails along with structured data captured by their CRM system.
“We are excited to support Business Objects in their enterprise information management initiative,” said Justin Langseth, president and chief technology officer of Clarabridge. “With 80% of all data in an unstructured format, this partnership will provide customers with a much larger window into their business and, ultimately, greater advantage in the marketplace. Leading, innovative organizations will find creative ways to strategically leverage this goldmine of information,” Langseth added.
“The Business Objects mission is to unlock the power of information and help our customers manage and improve their performance,” said Darren Cunningham, senior director of product marketing at Business Objects. “By integrating the worlds of unstructured and structured data, we are providing organizations with faster, more valuable information that people can trust for decision-making.”
Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with universal views of their customers through automatic collection, classification, sentiment analysis, and reporting on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit www.clarabridge.com.
About Business Objects
Business Objects is the world’s leading business intelligence (BI) software company, with more than 35,000 customers worldwide, including over 80 percent of the Fortune 500. Business Objects helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. The company’s innovative business intelligence suite, BusinessObjects™ XI, offers the BI industry’s most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization software. Business Objects has also built the industry’s strongest and most diverse partner community, and offers consulting and education services to help customers effectively deploy their business intelligence projects.
Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company’s stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 – BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.