May 15, 2012 00:00 AM

Clarabridge, Inc. the leading provider of Customer Experience Management (CEM), has partnered with Connotate, Inc., the leading provider of solutions that help organizations monitor and collect data and content from the Web. This partnership will allow Financial Services, Pharmaceutical and Market Research professionals to easily collect customer feedback data from niche online platforms. Clarabridge will complement and extend Connotate’s offerings, allowing companies to analyze and draw tangible insight from the feedback data, driving cross-departmental collaboration and enterprise-wide Voice of the Customer (VoC) initiatives.

Online customer reviews and social media feedback, considered unstructured data, come from disparate sources across the Internet and are difficult to comprehensively aggregate and analyze. Together, Connotate and Clarabridge arm industries with an intuitive, enterprise-grade solution that collects relevant customer feedback data from niche online sites on a large scale without picking up the noise often associated with Social Media. Topic-specific online sites may not attract millions of users but they have proven themselves as sources of reliable data where organizations can gain critical insights for Big Data and VoC initiatives in real-time to drive strategic decision-making.

“The number of online channels customers leverage to voice their opinions is growing exponentially beyond standard email and social media sites. In order to get a truly holistic understanding of customers, companies need to be able to look deeper into what customers are saying above and beyond Facebook, Twitter and other popular social media sites,” said Keith Cooper, CEO of Connotate. “With Connotate, companies can easily collect data from thousands of niche sources in almost any industry – ranging from pharmaceutical and online retail sites to global news outlets. Collaborating with Clarabridge extends our offerings and will allow companies to gain a truly holistic understanding of their customers.”

“The mounting importance of online reviews in consumer purchase decisions makes it more critical than ever for companies to pay close attention to issues raised by customers,” said Sid Banerjee, CEO of Clarabridge. “With this partnership, Clarabridge extends Connotate’s web-content extraction to allow customers to analyze and collaborate cross-departmentally on actionable insights generated from the customer data. We look forward to the synergies this partnership will provide for our customers and all organizations seeking to improve their reputational and operational posture.”

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment and analyzing qualitative data found in voice of the customer feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include AOL, B/E Aerospace, Betfair, Charming Shoppes, Inc., Choice Hotels, Dell, E.ON, Expedia, Fidelity Gaylord Hotels, Intuit, J.D. Power, L’Oréal, Marriott International, Nissan, PetSmart, QVC, Inc., Sage North America, Santander, United Airlines, Unilever, Walmart, Walgreens and Wendy’s International. Clarabridge is privately held with offices in Reston, Va. and London, U.K. For more information, visit or or on Twitter.

About Connotate

For organizations in which content and data are vital to success, Connotate is the Web collection company that puts the power of Web data monitoring and collection into the hands of the business user. Through an easy-to-use ‘point and click’ interface and patented algorithms, Connotate delivers the scalability, reliability and resiliency necessary to drive strategic value from dynamic, Web sources. With benefits ranging from increased productivity, competitive advantages and dramatic operational cost savings, Connotate’s growing customer list includes global businesses such as McGraw-Hill, Associated Press and Thomson Reuters. Connotate has been named a KMWorld “Trend-Setting Product” for the past six years. For more information, please visit


Serina Aswani
Clarabridge, Inc.

Megan Coyle
Articulate Communications Inc.
212.255.0080, ext. 14