December 6, 2010 00:00 AM

Clarabridge, Inc., the leading provider of sentiment and text analytics software implemented by many Fortune 1000 companies to improve customer experience management (CEM) is announcing new speakers for its C3 conference including executive keynotes from Cyndie Beckwith, VP of Customer Experience, and Pete Blackshaw, Chief Marketing Officer (CMO), NM Incite, a Nielsen/McKinsey Company. Additionally, speakers from Clarabridge customers Best Buy, Intuit, Radian6, USAA and Walker have been added to the agenda which already includes; B/E Aerospace, Choice Hotels, Expedia, Gaylord Hotels, General Mills, J.D. Power, Sage, United Airlines, Valtera, Verint, and Walmart. The third annual Clarabridge Customer Connections (C3) users conference will be held Jan. 24-26, 2011 at the Bellagio Las Vegas.

Also announced today is the first ever Clarabridge Customer First Awards, to be presented at the C3 conference. Clarabridge will identify the organization that created and delivered an outstanding voice of the customer program utilizing text and sentiment analytics. This award will recognize the company(s) that shows the commitment and resolve needed for success in today’s marketplace. Applications for the award can be submitted by any company with direct involvement with the voice of the customer program being nominated

“It’s truly exciting to see the high caliber of customers and partners who will be sharing their insights by speaking at this year’s C3 conference. We also look forward to announcing the finalists and winner of our Customer First Award and highlighting the best practices and business results achieved by companies with successful Voice of the Customer programs,” said Sid Banerjee, CEO of Clarabridge, Inc.

This year’s C3 user conference is set to be ground zero for some of the best conversations around implementing customer experience management programs to date. With a host of industry leaders sharing their real-world experiences, attendees will walk away with ideas and strategies for making their voice of the customer programs truly successful. The following are just a few of the tracks attendees can attend:

  • 5 key things to ensure your customer competency center will be successful
  • Using sentiment and text analytics for real time focus groups
  • Universal Analytics the next wave
  • Social media, how can I make it a successful listening post?

C3’s first executive keynote this year will be given by Cyndie Beckwith, VP of Customer Experience, At, she is responsible for Customer Service, Returns/Exits/liquidations and a new function of Customer Experience. Cyndie brings more than 20 years of proven customer marketing and customer management experience. Previously, Cyndie spent 6.5 years with CSAA – California State Automobile Association (AAA) where she was responsible for 80+ branches, end to end customer experience, as well as marketing for the insurance, membership and travel divisions, user experience and brand management. Cyndie was Vice President at E.piphany where she led the worldwide CRM practice, and prior to that held a senior position at Epsilon.

C3’s second executive keynote will be given by Pete Blackshaw, CMO of NM Incite, a Nielsen/McKinsey Company and a recognized expert in interactive marketing, word of mouth, and consumer understanding. Pete joined The Nielsen Company through the Nielsen BuzzMetrics’ acquisition of Intelliseek, where he served as Chief Marketing and Client Satisfaction Officer and was responsible for major client engagements and marketing efforts. In 1999, he founded which Intelliseek acquired. Prior to starting, he spent several years at P&G focusing on interactive marketing and brand management. Pete is author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World.” He writes a bi-weekly column in Advertising Age and co-founded the Word-of-Mouth Marketing Association (WOMMA). He currently serves as Chairman of the Board of the National Council of Better Business Bureau (BBB) and sits on the National Advertising Review Council.

“Cyndie has raised the customer satisfaction bar even further at in her tenure, and Pete continues to be one of the true visionaries in deciphering the trends and opinions of consumers today. With these additional executive keynotes added to a spectacular roster of customer sessions, I know conference attendees will walk away with the types of concrete ideas and knowledge that will make a difference in their organizations,” added Sid Banerjee.

Attendees can register online at for either the pre-conference, hands-on workshops, or the regular conference. The one day pre-conference workshop on January 24, 2011 has limited space, so don’t delay as the workshops are filling up quickly. The regular conference, January 25-26, 2011 is $699 per person. Award nominations can be submitted by downloading the award application at Nominations must be submitted by Friday, January 7, 2011. Follow and talk about C3 on twitter: #CBC311.

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy’s International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit or twitter: @clarabridge.