CLARABRIDGE ANNOUNCES GLOBAL REBRANDING INITIATIVE

April 9, 2013 00:00 AM

RESTON, VA., – April 8, 2013- Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands, today announced a worldwide rebrand of the Clarabridge corporate image.  This rebranding initiative is a proactive step to set the standard for the CEM industry as it evolves into a more sophisticated space. The rebranding initiative includes the launch of a new corporate logo, website and the company’s signature products.
The CEM industry is evolving as more advanced technologies are becoming available and as excellent customer service has become an expectation and competitive differentiator for businesses. Clarabridge understands that in order to stay ahead of the competition, organizations need to do more than just listen to the voice of their customer. Businesses need to infuse intelligent CEM into the DNA of their organization and become an enterprise-wide customer experience powerhouse.  As Clarabridge understands where the CEM market is headed in the coming years, their rebranding initiative enables the company to proactively lead and take ownership of the industry. The company’s rebranded messaging, identity and product suite will continue to focus on its core CEM offering, however, it will bring intelligent Customer Experience Management to the forefront.
Intelligent Customer Experience (ICE) is an innovative and proprietary concept developed by Clarabridge that enables businesses to take their customer experience strategies to the next level. By using powerful analytics to intelligently listen to and analyze all sources of customer feedback, businesses are able to operationalize the insight across the entire organization, engage directly with customers, and make more informed business decisions with measurable ROI.
“Intelligent Customer Experience reflects a shift away from our earlier branding as a provider of “text and sentiment analytics.” There’s still very advanced text and sentiment analytics in our products, of course, but the expanded branding allows us to better convey all the intelligence embedded in our platform, and reinforces that our products are for all kinds of customer experience uses,” says Sid Banerjee, Clarabridge CEO. “Our new logo is a bold statement of what is possible by partnering with Clarabridge. Our logo, a never-ending bridge, is evocative of the timeless and strong relationships Clarabridge clients are empowered to build with their customers; of the endless information that passes through the Clarabridge solution to drive CEM programs; and finally, the new logo represents the endless possibilities of what an organization can achieve with an intelligent CEM program.”
Clarabridge’s industry leading CEM solution has been rebranded as a four-pronged solution to make it easier for businesses to implement enterprise wide, intelligent Customer Experience Management Strategies:
• Clarabridge Analyze is an interactive and dynamic environment in which the Clarabridge business user can explore, analyze, visualize, and run reports on the customer feedback data in order to make intelligent and informed business decisions.
• Clarabridge Collaborate is a social environment that is powered by content-driven alerts and fosters internal discussion and collaboration around key insights with stakeholders across the entire business in real-time regardless of geographic location.
• Clarabridge Engage is a scalable content-driven CEM solution designed to intelligently capture, route, and respond to feedback in real time, allowing companies and their customers to forge more meaningful bi-lateral relationships.
• The Clarabridge Platform is the technical infrastructure that powers the entire Clarabridge solution, including the company’s patented Natural Language Processing (NLP) engine and sophisticated 11-point sentiment scale.
About Clarabridge
Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the
7th fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Best Buy, Charming Shoppes, Inc., Choice Hotels, Dell, Expedia, E.ON, Fidelity, Gaylord Hotels, Government of British Columbia, Intuit, J.D. Power, L’Oréal USA, Marriott International, PetSmart, QVC Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy’s International. Clarabridge is privately held with offices in Reston, VA., San Francisco, CA., and London, UK. For more information, visit www.clarabridge.com or on Twitter: @clarabridge.
Contacts
Serina Aswani
Clarabridge, Inc.
serina.aswani@clarabridge.com
571.299.1896
Megan Coyle
Articulate Communications Inc.
clarabridge@articulatecomms.com
212.255.0080, ext. 14