September 8, 2010 00:00 AM

Clarabridge, Inc., the leading provider of sentiment and text analytics software implemented by many Fortune 1000 companies to improve customer experience management (CEM), today announced it will hold its third annual Clarabridge Customer Connections (C3) users conference Jan. 24-26, 2011 at the Bellagio Las Vegas. C3 2010 included 100% growth in customer and partner attendees than the prior year, and with our tremendous increase in sales, deployment, and partner enablement over the past year, C3 2011 is expected to show an even greater attendance.

Clarabridge customers, thought leaders and partners from around the globe will gather in Las Vegas for three days of in-depth analysis, conversations and hands-on sessions on implementing voice of the customer and customer experience management programs. Whether you’re trying to improve marketing, customer call centers, products, services or any part of your business by utilizing customer feedback, this conference will help you. Topics covered range from:

  • Tools, tips and trends from industry experts on extracting actionable insights from your customers
  • Best practices on how to use customer analytics across functional groups in your organization
  • CEM methodologies to help you drive decisions with tangible ROI
  • Integrating sentiment and text analytics into your CRM, social media and call center solutions

The Customer of 2010 and beyond has evolved and will continue to do so. Their thoughts, tweets, survey feedback, blogs, chats and emails have hit mainstream and are here to stay. They are expressing themselves and their opinions in detail, and to whoever will listen. They’re demanding to be heard, and if they’re not, they’ll gladly make their opinion known with their feet, taking along as many friends as possible.

The need to listen, analyze and act on customer feedback is more important than ever. In order to keep up with the evolving customer, you’ll need flexibility, scalability and real time access to customer insights that people everywhere in your organization can continually act on.

“Feedback from last year’s C3 event was overwhelmingly positive, and based on those valuable insights, we’ve crafted an even more exciting agenda for this year,” said Sid Banerjee, chief executive officer of Clarabridge. “Incorporating the Voice of the Customer into corporate culture has been a key challenge facing companies today. Whether it’s social media or surveys, sentiment and text analytics can uncover actionable insights that help companies succeed, the key is embedding it across the organization. By joining us for C3 this year, you’ll get access to some of the clearest and most useful knowledge for successfully implementing your Customer Experience Management program.”

C3’s keynote speech this year will be given by Rory Sutherland, Vice Chairman, Ogilvy Group UK. From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story. He joined Ogilvy & Mather’s planning department in 1988, and became a junior copywriter, working on Microsoft’s account in its pre-Windows days. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

An immediate understanding of the possibilities of digital technology and the Internet powered Sutherland’s meteoric rise. He continues to provide insight into customers in the age of the Internet and social media through his blog at Campaign’s Brand Republic site, his column “The Wiki Man” at The Spectator and his busy Twitter account. A recent speaker at the well known TED conference, Rory promises to be both entertaining and informative, helping us understand the important role of customer feedback.

Over the next few weeks, we will be unveiling the roster of speakers for C3 2011, which will include industry execs from a variety of industries. Last year’s presenters included executives from BE/Aerospace, AOL, Best Buy, Choice Hotels, Gaylord Hotels, Forrester research, Intuit, Marriott, QVC, Sage Software and Verizon as well as partners from Alterian, Kapow, Maritz, and Vovici.

Registration information:
Attendees who register before November 12 will receive early bird price of $499, a $200 discount, and when three or more members of an organization register, the third individual receives free entry. To register, please visit: Stay tuned for additional conference information.

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit .