August 28, 2012 00:00 AM

Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) powered through sentiment and text analytics, today announced that its Clarabridge Enterprise software was selected as one of KMWorld’s Trend-Setting Products of the Year for the second year running. Clarabridge Enterprise was chosen for being the first centralized customer-experience solution that enables organizations to collect, transform, analyze and act on customer experience data – an invaluable asset in a time when listening to and operationalizing on the Voice of the Customer separates companies that thrive from those that merely survive.

Started in 2003, the KMWorld Trend-Setting Product awards honor the most innovative, forward-thinking and customer-centric companies in knowledge management. This year’s judging panel, consisting of editorial advisors, analysts, system integrators, vendors, line-of-business managers and end users, assessed more than 700 products. The products selected clearly demonstrated identifiable technology breakthroughs that serve a full spectrum of the vendors’ constituencies – especially their customers.

“Each company whose product is included on this year’s list helped to define and enhance a market critically important to our readership by listening to and working with customers,” said Hugh McKellar, editor, KMWorld. “They all represent a commitment to both innovation and their customers.”

Clarabridge Enterprise is an enterprise-scale platform that transforms millions of pieces of customer feedback data into actionable insights. These insights can then be distributed to stakeholders across the entire organization, improving customer experience enterprise-wide.

“Being a part of the KMWorld Trend-Setting Products list for two year is a row is a huge validation that we understand the importance of customer experience better than anyone else in the industry,” said Sid Banerjee, CEO, Clarabridge. “We provide organizations with the tools to better understand, act on, and eventually anticipate customer needs. By becoming a center for customer experience excellence, organizations also create deeper, more loyal and long-standing relationships in the process.”


About Clarabridge

Clarabridge is the leading provider of Customer Experience Management (CEM) powered through sentiment and text analytics. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment and analyzing qualitative data found in voice-of-the-customer feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include B/E Aerospace, Charming Shoppes, Inc., Choice Hotels, Dell, E.ON, Expedia, Fidelity Gaylord Hotels, Intuit, J.D. Power, L’Oréal, Marriott International, PetSmart, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy’s International. Clarabridge is privately held with offices in Reston, Va. and London, U.K. For more information, visit or on Twitter: @clarabridge.


Serina Aswani
Clarabridge, Inc.

Megan Coyle
Articulate Communications Inc.
212.255.0080, ext. 14