May 7, 2011 00:00 AM

Clarabridge, Inc., the leading provider of sentiment and text analytics software implemented by many Global 1000 companies to improve customer experience management (CEM), today announced it has hired Industry Veteran Darren Jaffrey as General Manager, EMEA.

“Clarabridge has always prided itself on hiring and retaining the best talent in the industry, and Darren is no exception,” said Tony Lopresti, Sr. VP Sales and Marketing, Clarabridge. “UK and Europe are key areas of expansion for us in the next few years, so it was important for us to hire someone with deep industry experience who also understands what it takes to land and expand in new markets. Establishing Clarabridge in the burgeoning customer experience management / voice of the customer arena takes knowledge, leadership and a deep understanding of how to sell in to the European markets, Darren’s track record clearly shows he’s the right person for the job.”

Mr. Jaffrey was previously General Manager, EMEA & APAC for Vurv Technology and SVP, International Operations for Taleo, both leading lights in the Human Capital Management (HCM) SaaS marketplace. At both companies, he was responsible for the management of all direct and indirect sales channels, implementation services and customer support outside of North America. Prior to entering the HCM market, Darren held a number of senior management positions at Business Intelligence vendor MicroStrategy culminating with a 3 year tenure as Vice President of Sales for EMEA. Darren’s extensive experience in the software industry began at consulting giant Electronic Data Systems where his role as a consultant included assignments throughout Europe, Japan and the United States.

“Clarabridge is in an extraordinary position right now, with the confluence of having a mature, robust sentiment and text analytics solution, and huge pent up demand for a solution that helps companies harness the voice of their customers into understandable, and most importantly, actionable insights,” said Darren Jaffrey, General Manager EMEA, Clarabridge. “ We’re in the unique position to offer a solution that has an established track record with over 100 Fortune 1000 companies. We can quickly engage European companies in the process of implementing an effective customer experience management solution that quickly proves a significant ROI.”

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment, and analyzing qualitative data found in voice of the customer feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include AOL, B/E Aerospace, Choice Hotels, Expedia, Gaylord Hotels, Intuit, J.D. Power, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy’s International. Clarabridge is privately held with headquarters in Reston, Va. and offices in San Francisco, Boston and the United Kingdom. For more information, visit or twitter: @clarabridge.