April 17, 2013 00:00 AM

Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands, kicked off its fifth annual Clarabridge Customer Connections (C3) User Conference today at the Hard Rock Hotel in San Diego. Bringing together more than 400 professionals, C3 has become the premier customer experience event, focusing on transforming attendees into “CEM Rockstars.”

The three-day event is packed with case study presentations, hands-on workshops, and industry overviews from Clarabridge customers, partners, executives, and analysts. Daily highlights include:

  • Day One: Today focused on half and full day deep-dive workshops on a range of topics, including strategies to derive ROI from CEM initiatives, best practices for creating optimal CEM organizational strategies, and selling the importance of Voice-of-the-Customer (VOC) to organizations and prospects for our partner ecosystem. The workshops also gave attendees a chance to immerse themselves in Clarabridge Analyze and Clarabridge 6.0, the company’s latest release designed to bring intelligence to every aspect of the customer experience journey.
  • Day Two: Tomorrow kicks off with a keynote from Daymond John, the founder of the FUBU fashion empire and a head judge on ABC’s “Shark Tank.” Melissa Pippine, Vice President of Marketing at Clarabridge, will unveil Clarabridge 6.0 and walk through its new features and enhancements. The day will also include case study presentations from Copa Airlines, Dell, Inc., ExactTarget, St. Jude’s, TD Ameritrade, United Airlines, and Zynga. Additional speakers include: — Verizon – Building a Successful CX Organization Inside a Fortune 1000 Company: Jeff Mango, Vice President of Customer Business Intelligence at Verizon, will discuss how his team built an enterprise-wide vision for customer experience and then made that vision a reality. Mango will also offer guidance for other large organizations looking to do the same.

    — Charming Shoppes, Inc. – Behind the Management: For Stan Lucas, Director of Customer Insights at Charming Shoppes, Inc., the phrase “that’s what she said,” was a catalyst for a major enterprise customer experience initiative. Lucas will walk attendees through his CEM journey and provide the conclusion to the wildly popular “Behind the Management” video.

    — Forrester Research, Inc. – Best Practices and Lessons Learned: Forrester’s Adele Sage will lead a panel of customer experience professionals from Allegiance, Expedia, GE Appliances, Toshiba, and Verizon for an informative session on the “dos and don’ts” of CEM.

  • Day Three: Bruce Temkin, Customer Experience Transformist and Managing Partner at Temkin Group, will start the day discussing the future of the customer experience industry and the key trends that every organization needs to know. Companies like Accenture, ADP, Intuit, Rackspace, Vangent, and Wendy’s will share their experiences in creating world-class CEM programs. Clarabridge will also announce the winners of its Customer Excellence Awards, recognizing outstanding achievements in CEM. Additional speakers include:— Acer America, B/E Aerospace, Sage North America, and Verizon – Executive Perspectives on CEM: Clarabridge’s CEO Sid Banerjee will join a panel of executives to talk about customer experience from the C-level perspective.

    — Acer America, Brandwatch, and Dell, Inc. – Social Media and the Customer ExperienceBig data exists as a result of the mountains of social media data generated each second. Acer America, Brandwatch, and Dell, Inc., will discuss best practices for listening to, analyzing, and acting on the ever-growing amount of social media data.

    — Fidelity Investments, Scottrade, TD Ameritrade, and U.S. Bank – CEM in Financial ServicesThis panel will explore how CEM programs are used within the complex and ever-changing financial services industry.

“I have witnessed C3 grow into the leading CEM industry event, and every year I am amazed at the number of attendees committed to CEM as a business strategy, the caliber of speakers willing to share their experiences, and the game-changing things organizations are doing with customer experience,” says Sid Banerjee, Clarabridge CEO. “C3 is first and foremost a forum for idea-sharing and a catalyst for the evolution of the customer experience market. CEM is being infused into the DNA of organizations – and the C3 attendees are at the forefront of this evolution.”

The entire C3 agenda can be viewed here. Follow the conference action in real-time by visiting the Clarabridge blog or following #c3rocks13 on Twitter.

About Clarabridge

Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the 7th fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Best Buy, Charming Shoppes, Inc., Choice Hotels, Dell, Expedia, E.ON, Fidelity, Gaylord Hotels, Government of British Columbia, Intuit, J.D. Power, L’Oréal USA, Marriott International, PetSmart, QVC Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy’s International. Clarabridge is privately held with offices in Reston, VA., San Francisco, CA., and London, UK. For more information, visit or on Twitter: @clarabridge.

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Media Contacts

Serina Aswani
Clarabridg, Inc.

Megan Coyle
Articulate Communications Inc.
212.255.0080, ext. 14