Clarabridge Launches Global Partner Program

January 28, 2014 00:00 AM

Reston, VAJanuary 28, 2014 – Clarabridge, Inc., the leading provider of Intelligent Customer Experience Management (CEM) solutions for the world’s top brands, announced today the launch of the Clarabridge Partner Program. Designed to increase companies’ CEM expertise, engage customers in new and meaningful ways and drive revenue, Clarabridge invites independent software vendors, service integrators, consultancies, value added resellers and other technology and service providers to join the Clarabridge Partner Program. Participating partners have the ability to refer, resell and become certified to deliver services with Clarabridge.

“Clarabridge has a solid partnership strategy with over 40 partnerships in the technology and consulting side,” said Paul Greenberg, President of The 56 Group, LLC. “The team is highly regarded by those companies and in a recent conversation with one of their most important partners, I found out how highly regarded they are.”

The Clarabridge Partner Program is scalable and gives companies a chance to work closely with the Clarabridge team to take full advantage of the benefits offered. The three partner models offered are designed to best match the specific needs and go-to-market approaches of potential partners:

  • Services Partners: As a Certified Services Partner, businesses will take the lead role in deploying Clarabridge software while developing or enhancing their own CEM practices and solution competencies.
  • Referral Partners: Geared towards businesses that are looking to market and promote Clarabridge solutions to their customers, companies can leverage the Clarabridge brand to position the Clarabridge vision and solutions, and explore the potential for joint marketing and selling opportunities.
  • Reseller Partners: The program offers collaboration with a company’s sales force by providing ample training and behind-the-scenes engagement to market and sell Clarabridge solutions, alongside their existing offerings to expand into new areas inside a customer’s business. Sales teams will work side-by-side with Clarabridge on joint go-to-market strategies, and key ways to drive adoption and sales growth.

“Clarabridge has a long history of partnerships, and the launch of the Clarabridge Partner Program formalizes how we collaborate with partners to leverage the growth of the CEM market,” said Pete Plotas, Senior Director, Partners at Clarabridge. “This launch stems from our customers’ passion about Clarabridge’s CEM offerings and the desire from great companies to team with Clarabridge to advocate and provide our services to their customers.”

“Convergys is proud to team with Clarabridge as an authorized Reseller Partner in this program and to jointly deliver CEM solutions that drive revenue and customer value,” said Mike Cholak, Vice President, Convergys Analytics Solutions. “Our customers need deep analytics and reporting that enable meaningful insights into customer feedback data. Our partnership with Clarabridge allows us to expand our offerings to address that.”

“Acumen Solutions is proud to be a Gold-Certified Clarabridge Service Implementation Partner. As the leader in Enterprise Cloud Transformation, we know firsthand just how important it is for organizations to properly focus their attention on CEM,” said David Marko, Managing Director of On-Demand Analytics at Acumen Solutions. “By teaming up with Clarabridge, we are now able to positively drive the loyalty and satisfaction initiatives of our clients, while also delivering a powerful set of insights to guide our clients’ decision-making.”

To learn more about the Clarabridge Partner Program, visit

About Clarabridge

Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI; and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the 7th fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Choice Hotels, Dell, Expedia, E.ON, Fidelity, Government of British Columbia, Intuit, J.D. Power, L’Oréal USA, PetSmart, QVC Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy’s International. Clarabridge is privately held with offices in Reston, VA, San Francisco, CA, Miami, FL, and London, UK. For more information, visit

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Press Contacts

Candice Wilcox
Clarabridge, Inc.