May 16, 2012 00:00 AM

Clarabridge, Inc., the leading provider of sentiment and text analytics for Customer Experience Management (CEM), announced today that TMC, an integrated media company, has named Clarabridge Enterprise as a recipient of a Customer Interaction Solutions 2012 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, contact center and teleservices industries since 1982.

With Clarabridge Enterprise 5.0, Voice of Customer (VoC) teams can analyze customer survey data to understand sentiment feedback and create innovative engagement strategies which define strategic goals and success metrics. The intuitive business application, Collaborate, was recently added to intelligently identify and route customer issues through real-time along with built-in alerts to proactively manage VOC and CEM initiatives.

“Our VoC program was founded six years ago and, since deployment, our team has leveraged Clarabridge’s text and sentiment analytics solution to realize a number of successes,” said Hal Bloom, VP of Marketing Research at Sage, software and solutions vendor. “With Clarabridge, we have been able to make sense of customer survey data to better understand how our customers feel about specific procedures and services. This actionable insight has allowed us to streamline several processes resulting in increased customer satisfaction and loyalty.”

“This recognition validates Clarabridge’s vision to remain an industry trend-setter and a leader of dynamic technology within the text analytics space,” said Sid Banerjee, CEO of Clarabridge. “We will continue to empower organizations to improve product and service experiences and create loyal and satisfied customers through actionable intelligence.”

“Clarabridge has been granted a CRM Excellence Awards for its commitment to its customers and their clients,” said Rich Tehrani, CEO, TMC. “Clarabridge has demonstrated to the editors of Customer Interaction Solutions that Clarabridge Enterprise improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain customers.”

Based on hard data, the CRM Excellence Awards rely on facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire customer lifecycle.

The Thirteenth Annual CRM Excellence Award winners can be found in the May 2012 issue of Customer Interaction Solutions magazine. For more information, please visit

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge enables Global 1000 enterprises to achieve a universal understanding of their customers by automatically collecting, classifying, scoring sentiment and analyzing qualitative data found in voice of the customer feedback channels. Insights extracted result in improved marketing, product/service offerings, operations and customer service across an organization. Clarabridge customers include AOL, B/E Aerospace, Charming Shoppes, Inc., Choice Hotels, Expedia, Gaylord Hotels, Intuit, J.D. Power, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens and Wendy’s International. Clarabridge is privately held with headquarters in Reston, Va. and offices in San Francisco, Boston and the United Kingdom. For more information, visit or on Twitter: @clarabridge

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit


Serina Aswani
Clarabridge, Inc.

Megan Coyle
Articulate Communications Inc.
212.255.0080, ext. 14