CLARABRIDGE NAMES NITHI VIVATRAT AS CHIEF PRODUCT OFFICER

September 24, 2013 00:00 AM

Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands, today announced that Nithi Vivatrat has been appointed Chief Product Officer (CPO). A former member of the company’s Board of Directors and co-founder of Claraview, Clarabridge’s spin-off parent company, Vivatrat will report directly to Clarabridge CEO Sid Banerjee.

As CPO, Vivatrat will lead the product management team and forge the long-term strategy and direction of Clarabridge’s offerings. Working closely with the company’s engineering, services, and support teams and directly with Clarabridge customers, Vivatrat will define the product roadmap and identify complementary technologies and capabilities that will allow Clarabridge to continue its leadership in enterprise-class CEM. Nithi’s hire comes on the heels of an $80 million private equity investment in Clarabridge by General Catalyst Partners, Summit Partners, and Unica founder, Yuchun Lee, to drive the next phase of CEM.

“In a time when market power has shifted from sellers to consumers, and when customers can tell the entire world about their experiences in a single click, CEM has never been more critical to the success of a company,” said Vivatrat. “As a former board member, I saw firsthand just how game-changing Clarabridge has been for the way companies listen to, analyze, and act on the Voice-of-the-Customer (VOC). The team here is second to none, and I am excited to help the best companies in the world use Clarabridge as their nerve center for customer experience.”

After graduating from the Massachusetts Institute of Technology (MIT), Vivatrat started his career at MicroStrategy, where he held a variety of roles within technology, business development, and product management. From there, Vivatrat co-founded Claraview, a consulting firm specializing in business intelligence and data warehousing that was acquired by Teradata Corporation in 2008. He has since held management roles at technology firms serving the defense and intelligence sectors, and maintained positions on the Boards of Directors for Clarabridge and the Project on Government Oversight. He is a co-author of two patents relating to the text analytics components of the Clarabridge technology platform.

“Having worked with Nithi for many years, I can attest to his track record as a successful executive and entrepreneur, an innovative thinker, and a professional with a deep understanding of the CEM market,” said Banerjee. “As CPO, Nithi will ensure that Clarabridge stays one step ahead of our customers’ wants and needs. This is a fast-paced industry, and Nithi is an invaluable addition to our stellar team – I’m thrilled to have him at Clarabridge.”

About Clarabridge

Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI; and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the 7th fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Best Buy, Charming Shoppes, Inc., Choice Hotels, Dell, Expedia, E.ON, Fidelity, Gaylord Hotels, Government of British Columbia, Intuit, J.D. Power, L’Oréal USA, Marriott International, PetSmart, QVC Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy’s International. Clarabridge is privately held with offices in Reston, VA., San Francisco, CA., Miami, FL., and London, UK. For more information, visit www.clarabridge.com or on Twitter @clarabridge.

Media Contacts
Keri Cook
Clarabridge, Inc.
keri.cook@clarabridge.com
571.299.1872

Megan Coyle
Articulate Communications Inc.
clarabridge@articulatecomms.com
212.255.0080, ext. 14