December 15, 2008 00:00 AM

Clarabridge, Inc., the leading provider of sentiment and text analytics software implemented by many Fortune 1000 companies to improve customer experience management (CEM), today announced a partnership and reseller agreement with Teradata Corporation (NYSE:TDC), the global leader in active enterprise data warehousing. This partnership brings together best-of-breed technologies in unstructured sentiment and text analytics and enterprise data warehousing. With Clarabridge’s and Teradata’s complementary voice of the customer capabilities, end users can integrate structured and unstructured data in a single warehouse for a 360 degree view of their quantitative and qualitative customer analysis.

“Today’s digital business world is realizing that the integration of structured and unstructured data is becoming a powerful and important approach to creating new insight for highly informed decision-making and effective action,” said Miles Stephenson, vice president of Teradata Alliances and Solutions Marketing. “The Teradata-Clarabridge partnership is a key one because it represents the promise of new and better business opportunities gained by expanding market visibility into new, previously untapped domains of data.”

Leading companies in airlines, consumer packaged goods, entertainment, financial/insurance services, healthcare, hospitality, marketing services, retail, technology and other industries rely on Clarabridge for actionable customer intelligence. Clarabridge’s sentiment and text analytics solution collects content from various company “listening posts” across and beyond the enterprise, including call center notes, surveys, emails and social media sources. Qualitative insights about customer sentiment are automatically transformed into quantitative intelligence that helps an enterprise reduce churn, improve loyalty and create profitable customer relationships and products.

Marrying Clarabridge’s sentiment and text analytics and Teradata’s data warehousing capabilities enables companies to continually monitor and improve the customer experience. Teradata offers a suite of software, hardware and professional consulting services that enhance an enterprise’s staff productivity, market intelligence and customer service. As the world’s highest-rated database analytics platform, Teradata technology is used by enterprises in more than 60 countries to easily and quickly build and manage data warehouses for discovering patterns, insights and opportunities in customer, financial and operational data and enabling more effective decision-making.

“The ability to access both quantitative and qualitative customer analysis through our complementary solutions provides companies with a very comprehensive and efficient approach to CEM,” said Sid Banerjee, CEO, Clarabridge. “We look forward to the new opportunities this partnership will yield across new markets and customer segments, and we believe Teradata’s data warehousing capabilities will help our customers gain a more complete view of their businesses and improve competitive flexibility and agility.”

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with universal views of their customers through automatic collection, classification, sentiment analysis, and reporting on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at