CLARABRIDGE’S CONTENT MINING PLATFORM 2.2 MAKES TEXT MINING SIMPLER, QUICKER AND MORE FLEXIBLE
March 26, 2007 00:00 AM
Clarabridge, a text-mining software company, today announced Release 2.2 of its Content Mining Platform™ (CMP), the first solution built specifically to enable the commercial use of text mining. The new version of CMP uniquely integrates entity extraction, fact extraction, categorization, sentiment extraction and other natural language processing (NLP) capabilities in a single, end-to-end solution that allows general business users to quickly, easily convert internal and external source data into useful business intelligence, without special coding. Release 2.2 includes robust, function-specific reports that organize customer feedback, measure customer sentiment and facilitate root-causes analysis.
“Text mining is a very compelling technology that will emerge as a widely used, differentiating business practice,” said Fern Halper, partner with Hurwitz & Associates. “Key to its success will be the ability to yield insight quickly and more flexibly adapt to a given company’s operations and market.”
Clarabridge addresses each of these critical requirements with Release 2.2 of CMP. Clarabridge’s CMP solution unlocks the full power of an enterprise’s information assets by enabling unstructured information—Internet-based consumer-generated content, online product reviews, survey verbatims, call-center transcripts, chat sessions, medical documents, insurance claims, emails, etc.—to be mined and analyzed alongside structured transactional data. Clarabridge’s CMP solution works seamlessly with an enterprise’s standard business intelligence (BI) tools and demands no additional training of a customer’s business users.
With CMP, users can effectively ask any question of any information source using any analysis technique to address a host of real-world business needs. Businesses can use the Clarabridge solution to more quickly and precisely detect customer needs, issues and opportunities—ultimately better serving their own customers.
General availability of CMP 2.2 is scheduled for early in the second quarter of 2007.
“With Release 2.2 of CMP, we have placed text mining into the hands of commercial users instead of past applications retrofitted from the government/academic tradition,” said Sid Banerjee, chief executive officer and co-founder of Clarabridge. “CMP 2.2’s introduction comes at a moment when text mining is gaining traction across industries. We have experienced five quarters of consistent revenue growth, and our solutions are relied on by blue-chip customers in markets as diverse as consumer goods, retail, life sciences and financial services.”
Banerjee and Halper of Hurwitz & Associates will join Marla Chupack, moderator of the American Marketing Association, for a webinar, “Methodology to Improve Your Customer Analytics,” at 1 p.m. Eastern, April 3rd, 2007. The webinar will explore how companies can identify and categorize customer feelings about a brand, design programs for pursuing opportunities or responding to problems, monitor future customer intent and more quickly measure the results of marketing initiatives. Please visit https://amaevents.webex.com/ for more information or to enroll for the webinar.
Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with universal views of their customers through automatic collection, classification, sentiment analysis, and reporting on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit www.clarabridge.com.