October 29, 2008 00:00 AM

Clarabridge, the leading provider of text analytics software used by many Fortune 1000 companies to improve customer experience management (CEM), will hold the company’s first Clarabridge Customer Connections C3 users conference Nov. 6-7 at the Gaylord National Resort & Convention Center in National Harbor, Md. Attendees of C3 2008—representing more than 50 companies across a variety of industries—will engage in comprehensive and unbiased knowledge sharing with executives at companies that are leaders in CEM, while navigating through the turbulent economic situation.

“We’ve assembled a roster of the brightest minds from a variety of industries to discuss ways that text analytics is enhancing CEM,” said Sid Banerjee, chief executive officer at Clarabridge. “We have a thriving community of customers, partners and advocates who will be sharing real world examples of how enterprises use text analytics to respond immediately to competitive situations, reduce churn, improve customer experience and create more profitable customer relationships. In the current economic climate, these goals are more critical than ever.”

CEM is a process that allows a company to strategically manage its customers’ entire experience with its product, service or company by actively listening to its customers through a variety of listening posts, analyzing what they are saying to create a basis for acting on smarter business decisions, and then measuring the impact of those decisions to drive organizational performance and customer loyalty.

Clarabridge is at the forefront of the emerging CEM movement that, together with its partners, helps companies better understand their customers by providing an entire spectrum of tools and methods to listen, interpret and respond to their customers’ true emotions, desires and behavior. Clarabridge created the C3 users conference to help its customers explore new ways to competitively differentiate themselves through CEM.

Presenters from more than 15 leaders in the exploding CEM field will share best practices, discuss new business opportunities and show attendees how to optimize their text analytics investment to maximize bottom-line improvements. The agenda includes presenters from Clarabridge customers Gaylord Hotels, Intuit, Marriott, Sage Software and United Airlines and partners Adamson, Communispace, Maritz, Microstrategy, Omega, Quaero and Vovici. Chris Jones, manager of analytics at Intuit, will address attendees as chairperson of the user group, and Leigh Duncan with Live Path, Darren Kelly with Collective Intellect, Colin Shaw with Beyond Philosophy and Bob Thompson with CustomerThink.com are among the CEM thought leaders scheduled to offer keynotes.

Dozens of well-known, consumer-based Fortune 1000 customers with thousands of end users are using Clarabridge to analyze tens of millions of pieces of text-based data each year. Clarabridge’s solution is geared toward enterprise deployment and is used by both IT and non-IT users in many different business units who can benefit from understanding customer feedback.

For more information about Clarabridge Customer Connections, please visit www.clarabridge.com.

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with universal views of their customers through automatic collection, classification, sentiment analysis, and reporting on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit www.clarabridge.com.