Source: Twitter, API Connectors
Current Volume: 2,610,303
Date Range: May 14, 2020- September 1, 2020
Tweets Related to COVID-19 & Supplemental Topics Classification Models Used: WHO Framework Model, Emotions Model, & Industry Specific Models
Analysis began in March 2020, showing the top topics of conversation on Twitter in the Banking and Financial Services industries, with an overall assessment of sentiment, emotions and emotional intensity expressed by Twitter users in our data set.
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Below shows the top topics discussed and emotional intensity surrounding each subject. Over 30% of the feedback in June discussed Reopening the Economy and PPP loans drove the highest amount of emotional intensity.
Insight in ReOpening:
Leveraging unstructured and structured data
below shows top states with high emotional
intensity regarding economic reopenings,
showcasing the tension of rising case
numbers on economic openings.
Insight on PPP Loans:
Seen previously, PPP loans continue to
drive friction as individuals continue to
seek clarity from the Small Business
As Economic Re-Opening mainstreamed, conversations about unemployment drove the highest level of emotional intensity. Twitter conversations showcased unemployment reports, discussions of individual hardship due to unemployment, and negative experiences with banks from miscellaneous fees during financial hardship.
In April 2020 came the rollout of the PPP loan process. Using Clarabridge’s sentiment score we can see how positively or negatively people are talking about their experience with PPP loans. The metric ranges between -5 (very negative) to +5 (very positive). Drops in sentiment reflected in the chart on the right show response of small business owners struggling to access funds for their employees.