July 14, 2008 00:00 AM

Clarabridge, a leading provider of customer experience management (CEM) solutions, has launched Bridge to Success, a new partnership program that enables leaders in business intelligence, speech analytics, customer loyalty, customer relationship management (CRM), market research, and enterprise search to leverage Clarabridge’s text analytics technology to enhance CEM offerings. The new program includes 11 existing partners, as well as new members ACS, Adastra Corporation, Marketforce, Neighborhood America, Nexidia, Omega Management Group Corp., Teradata Corporation and Vovici.

Through Bridge to Success, Clarabridge helps its partners provide their clients with the ability to gain an unparalleled level of customer understanding and improve customer loyalty. These partners include:

  • Business intelligence/data warehouse firms—Combining Clarabridge’s capabilities with the business intelligence and data warehouse solutions of partners such as Adastra Corporation, Business Objects, Cognos, MicroStrategy, Oracle, and Teradata, enterprise customers maximize their technology investment and position themselves to more quickly and wisely respond to market events.
  • Speech analytics firms—Clarabridge partners with speech analytics firms such as Nexidia and CallMiner to quantify and analyze verbal comments made by customers in customer call centers. By doing so, companies can take a multi-channel approach to CEM and gain a more complete understanding of their customers’ needs, wants, preferences and concerns.
  • CRM and customer loyalty firms—Users of software solutions from partners such as Oracle and Satmetrix can use Clarabridge to extract themes, emerging issues, sentiment and root cause from a wide scope of unstructured data sources to immediately respond to competitive situations, develop more innovative products and improve product quality.
  • Market research firms—Clarabridge partners such as Adamson Advertising and TNS Media Intelligence combine their research, consulting and analytical skills with Clarabridge’s text analytics to offer their clients enhanced services and deeper consumer insight.

“We are already the fastest-growing company in the CEM space, and Bridge to Success is helping us more quickly bring our solutions to a wider scope of enterprise customers,” said Sid Banerjee, chief executive officer of Clarabridge. “CEM is a revolutionary innovation that will be regarded as table stakes for doing business in the contemporary marketplace. Bridge to Success will help Clarabridge and our partners continue to deliver state-of-the-art CEM capabilities.”

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with universal views of their customers through automatic collection, classification, sentiment analysis, and reporting on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit