April 12, 2011 00:00 AM

Clarabridge, Inc., the leading provider of sentiment and text analytics software and NM Incite, a Nielsen and McKinsey & Company joint venture, today announced a strategic alliance to offer clients seamless integration of the companies’ data and analytics. Businesses can now access and analyze NM Incite’s industry-leading social media data through the Clarabridge platform. The combination of NM Incite’s world class social media knowledge and assets and Clarabridge’s powerful sentiment and text analytics tools, will enable companies to easily identify and extract actionable insights from voice of the consumer data.

“We believe strongly that the potential of social media intelligence will only be harnessed when it’s better integrated into our client’s businesses.” said Dave Hudson, CEO of NM Incite. “That means a tighter connection into meaningful business processes and a close integration with other critical consumer intelligence. Our alliance with Clarabridge is a first step in that process. This partnership will increase our ability to offer clients a best in class view of their consumers by integrating our industry-leading social media intelligence with Clarabridge’s deep voice of customer data and robust analytic platform.”

Deciphering social media can be complicated and turning listening data into actionable intelligence can be difficult. NM Incite and Clarabridge’s fully integrated system will now offer holistic views of consumer discussions. Clients will have deep access to what their customers are saying and a robust platform for turning those conversations into concrete insights they can use to streamline business processes, improve products and services, increase customer loyalty and build brand advocacy.

“This alliance answers a critical need for easy access to the voice of the customer so companies can monitor and respond to what their social customers are saying, a key factor in increasing customer loyalty” said Sid Banerjee, CEO of Clarabridge. “We have developed a robust, scalable platform for integrating customer insights, from traditional interaction media such as surveys, call centers, and emails, to rapidly developing and evolving social media platforms, and we’re excited to be able to incorporate NM Incite’s high quality, rich content source into our platform for text and sentiment analytics. By taking a universal view of the customer, together we provide more actionable customer intelligence with real ROI.”

NM Incite equips companies with the capabilities needed to better understand, value, and leverage social media’s rich consumer insights. Using proven tools, powerful analytics and effective processes to drive organizational transformation, NM Incite makes it possible for senior executives to extract new value from these insights to enhance their product development, marketing, and customer service operations.

NM Incite’s My BuzzMetrics product is a fully customizable dashboard allowing brand managers to easily monitor, analyze and engage with what’s being said online, from a wide range of digital data sources, regarding their brand or organization. Accessible via a Web interface, My BuzzMetrics provides real-time analysis and segmentation capabilities, at-a-glance metrics, and a range of delivery options.

Clarabridge Enterprise is the leading provider of enterprise class sentiment and text analytics software for voice of the customer analysis. Clarabridge uniquely combines patented technologies, natural language processing and a customer-centric application framework to create a comprehensive, easy to use, enterprise class customer experience management solution that can be up and running in a matter of days, not months.

Clarabridge has utilized the NM Incite’s application program interface (API) to integrate access to NM Incite’s social media data directly into Clarabridge Navigator. Available immediately, users with an NM Incite account can use the simple query builder within the Clarabridge to setup searches that are collected, classified and analyzed for meaning, intent and sentiment intensity. Whether hosted in the cloud, SaaS or on-premise, users across multiple departments in an organization can easily access Clarabridge insights, which ultimately translate into higher efficiencies, more profit, and happier customers.

Businesses interested in learning more about these powerful new capabilities should contact:

Cori McAfee, NM Incite, Corinne.mcafee@nmincite.com, (646) 654-8296

Holly Gordon, Clarabridge, holly.gordon@clarabridge.com, (571) 299-1874

About NM Incite

NM Incite, a Nielsen McKinsey Company, builds upon the industry-leading social media and online brand metrics, consumer insights and real-time market intelligence of Nielsen BuzzMetrics and the capability building, proprietary knowledge and expertise in areas of marketing & sales, organization and service operations of McKinsey to help businesses harness the full potential of social media intelligence. NM Incite currently operates in 24 countries with headquarters in New York. For more information, please visit www.nmincite.com or Twitter: @nmincite

About Clarabridge

Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with universal views of their customers through automatic collection, classification, sentiment analysis, and reporting on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendys International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit www.clarabridge.com.