“Customer Experience” is quite the buzzword among top marketers. Why? Because the most effective CMOs recognize that they need to fully understand customer feedback and use it to drive loyalty and retention.
Our guide, 6 Reasons Why Marketers Need Customer Experience Insights, presents the key reasons why you should incorporate the Voice of the Customer into everything you do:
- Get a complete, accurate view of your customers – and your competition
- Determine key drivers of your most successful activities
- Ensure your loyalty programs, promotions, and messaging are customer-centric