ADP Embraces Service Approach to Social Media Engagement

banner
View Full Case Study
Tags:
Clarabridge Engage
Customer Experience
Digital Customer Service
Social Media
Banking
Social Media Analytics
Social Media Engagement
Social Media Management

CHALLENGE

ADP, a human resources management company, had partnered with an external marketing agency to monitor social media engagement, but it was no longer seeing the ROI from the partnership that it wanted. The agency was managing cases from a marketing perspective instead of a service perspective. As a result, thousands of customer inquiries were going unanswered. ADP wanted to be able to view multiple social media channels and monitor feedback directly from a central hub.

SOLUTION

Through Clarabridge Engage, ADP can now route data directly to relevant teams for quicker follow-up on customer concerns. Dashboards provide business units with a window into the customer and client experience while simultaneously generating reports to quantify the impact of social media efforts. In addition to helping to enhance ADP’s customer care programs, Clarabridge Engage has aided ADP with its marketing efforts and talent acquisition initiatives.

SUCCESS HIGHLIGHTS

  • Better response times, averaging one to five minutes (35 comments in 25 minutes)
  • Ability to see information firsthand and more quickly
  • Development of self-service options that keep customer effort low and establish the company as a brand that truly cares about its customers
  • Agent alerts that allow the company to be more proactive in addressing issues that need attention
icon

“In the modern economy, customers are looking for any way to communicate with a company and are really turning to social media to voice their opinions. This means that people want fast and easy communication, and social care represents a great way for ALL types of companies to meet and exceed customer expectations.”  

Janelle Cooley, Director of Client Experience, ADP

Related Resources

banner
KitchenAid Improves Speed of Response, Driving 85% Growth in Social Engagement

An overview of the ways KitchenAid used Clarabridge to improve response times and drive 85% growth in social engagement.

Learn More
banner
Sky Spain Informs Content Planning with Customer Feedback

An overview of the ways Sky Spain used Clarabridge to map the customer journey, analyze consumer content preferences and compare customer conversations to their watching behavior.

Learn More
banner
Infrabel Invests in Specialized Digital Care to Increase Brand Visibility

An overview of the ways Infrabel used Clarabridge to connect with constituents and apply digital customer care in the transportation industry.

Learn More
banner
Clarabridge Helps Check Into Cash Proactively Avoid Compliance Violations

An overview of how Check Into Cash monitored customer complaints and managed compliance violations using Clarabridge customer feedback analytics.

Learn More

Request a Demo