Seminole Gaming Improves Guest Experience

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Tags:
Clarabridge Analytics
Customer Experience
Customer Journey
Consumer Goods
Customer Engagement
Customer Feedback Management

CHALLENGE

Seminole Gaming wanted to improve the guest experience at its casinos by tapping into what guests were saying about their visits.

SOLUTION

Clarabridge has helped the company make a number of improvements based on guest feedback. Visitors now know that Seminole Gaming is focused on the details and that the company is truly listening to what they have to say. In addition, employees are aware of how they are contributing to the bottom line and how their actions enhance the guest experience.

SUCCESS HIGHLIGHTS

  • Improved wait times in certain locations
  • More-informed decision-making, such as adding menu variety where needed
  • Personalized experiences for guests
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“Clarabridge has helped us make quite a few improvements so far—everything from improving wait times in certain locations to adding menu variety, where that needed to happen, down to creating personalized experiences for our guests.”  

Michelle Brennan, Manager, Team Member Relations, Seminole Gaming

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