Sky Spain Informs Content Planning with Customer Feedback
As a provider of live television and on-demand streaming, Sky Spain must operate as a content-driven entity to meet customer expectations and provide value in a competitive market. The company needed to identify drivers of purchasing decisions, pinpoint popular content, monitor customer conversations and make data-driven decisions regarding content offerings.
By offering seamless implementation, effective relationship management, and an authentic desire to propel Sky Spain’s success, Clarabridge is helping the company shape the future of its VoC programs. The platform allows Sky Spain to capture and integrate findings across core channels such as CRM, social media, and chat conversations, thereby allowing the company to track every mention of its brand while also supporting customer service capabilities. By identifying high-effort interactions within the customer journey, internal teams are empowered to implement targeted improvements that create more user-friendly experiences.
Sky Spain strengthens VoC programs and informs content planning using customer feedback analytics:
- Customer journey maps strengthen VoC programs by facilitating easy identification of problems and pain points.
- Analysis of consumer content preferences is used to influence content negotiation efforts
- Customers’ conversations can be compared with their actual behavior to inform strategies for resonating with the target audience
- Insights into local consumer perspectives supported efforts of this UK-based company to enter into the Spanish market
“There are a lot of tools out there that can do NLP, but Clarabridge has been really focused on understanding what we’re trying to do and helping us make the Voice of the Customer even more integral to the way we operate.”
Clarabridge Engage Helps SharkNinja Maintain a Superior Customer Experience
Learn how SharkNinja uses Clarabridge to maintain a superior customer experience, inform product development, and promote efficiency in the contact center.Learn More
KitchenAid Improves Speed of Response, Driving 85% Growth in Social Engagement
An overview of the ways KitchenAid used Clarabridge to improve response times and drive 85% growth in social engagement.Learn More
ADP Embraces Service Approach to Social Media Engagement
An overview of the ways ADP used Clarabridge to facilitate communication with its customers, increase satisfaction, transform its digital experience and understand the impact of its social presence as a B2B company.Learn More
Clarabridge Helps Check Into Cash Proactively Avoid Compliance Violations
An overview of how Check Into Cash monitored customer complaints and managed compliance violations using Clarabridge customer feedback analytics.Learn More