Duration: 45 Minutes
Companies choose to partner with social media influencers for many reasons—one of the biggest being to increase the level of social engagement with customers. But how much of a company’s social engagement is truly affected by influencers and, more importantly, how do they capture and track that data?
Watch this webinar with Radisson Hotels as they discuss:
- How to identify the right influencers for your brand
- How Clarabridge Engage helps to uncover social posts that have potential to go viral
- How cultivating “surprise and delight” opportunities with influencers results in increased customer engagement
Social Media Manager, Radisson Hotels
Sophie previously worked with Starwood Hotels (now Marriott) as Digital Marketing Manager, Southern Europe for The Luxury Collection brand. She drove a social culture across the region through various campaigns, including the key brand flagship hotel opening in Milan to a 150K+ Facebook following in year one. Sophie has previously worked in Brussels doing Restaurant & Bar Marketing for the five Starwood Brussels hotels and in the Starwood HQ.