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The Pillars of Text Analytics: Sentiment, Categorization, Effort, and Emotion

Online reviews, social media posts, emails and voice calls are just some of the many channels your customers use to provide valuable feedback about your brands, products, or services. Text analytics can help you interpret unstructured data to better listen, analyze, and understand meaning behind customer experiences. But do you know how text analytics works?

This whitepaper offers an overview of the value text analytics can bring to your organization. Download now to:

 

  • Understand how Clarabridge uses a hybrid of rules-based and machine learning techniques to improve on traditional approaches
  • Learn more about our nuanced, 11-point scales for sentiment and effort analysis
  • Discover how several core components of text analytics can lead to fast, accurate, and actionable insights for your organization
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