Are you struggling to realize the ROI of your social customer service program?
We all know the definition of Return on Investment; ROI=(Gains-Costs)/Costs. But how are you using this information to improve social customer care? In this cheatsheet, we outline four steps to improve measurement of success in social customer service departments and learn the true impact social media metrics have on your business.
Learn how to achieve ROI by:
- Leveraging technology to increase savings
- Improving customer loyalty
- Reducing contact center costs
- Improving product and service quality