No matter what industry you are in or whether your company is big or small, your customers expect you to be present and available on social media. That means listening to what your customers are saying and engaging with them in authentic conversation.
Based on his how-to book, Winning at Social Customer Care, which was endorsed by top social media and customer service experts, author and speaker Dan Gingiss will walk you through the 8 key steps every company must complete in order to compete in this critical part of the customer experience.
Watch this webinar to learn:
How to hire and effectively train the right team
How to select the right technology and establish a scalable process
The importance of developing management reporting
How to integrate social care into the rest of your business
Dan Gingiss Author, Podcaster, and Keynote Speaker
Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Dan has hands-on experience as an executive at multiple Fortune 300 companies, including as the Senior Director of Global Social Media at McDonald’s Corporation, the Head of Digital Marketing at Humana and the Head of Digital Customer Experience & Social Media at Discover Card. He currently serves as VP of Customer Success at marketing technology startup Persado.