JDE Uses Insights to Inform Strategic Product Development

Clarabridge Engage
Consumer Goods
Customer Feedback Management



Kristine Baer, Customer Relations Manager

Why Clarabridge

JDE is using Clarabridge Engage to directly inform the development of its products. From determining which products to offer to ensuring consistently high quality, the company closely monitors customer feedback and uses the information to inform a cycle of continuous improvement. In this video, Customer Relations Manager Kristina Baer discusses the difference that Clarabridge has made to her and her team.

About JDE

Jacobs Douwe Egberts is a Dutch privately owned company that owns numerous beverage brands (coffee, cola, tea and hot chocolate).


“Before Clarabridge Engage, we would ask ourselves, ‘What do our customer really think?’ and not have any idea. Now we can press a button and get that information instantly.”

Kristina Baer, JDE

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