Digital conversations are just as unique as the people who engage in them. There are limitations for businesses when using this communication method, but the key is understanding the underlying and hidden experiences of the customer. A conversation, both digital and face-to-face, is rich in meaning, not only in the words that are used but also in the tone and context. The main issue becomes the interpretation and understanding of the root meaning of these digital conversations— this is where customer experience turns into behavioral science.
Join this webinar with Colin Shaw, Founder & CEO of Beyond Philosophy, as he discusses:
- Why brands who engage with customers via digital conversations are more successful
- How to truly understand a customers’ motivations and behaviors through digital conversations
- Why customers make decisions and their underlying motivators
Founder & CEO of Beyond Philosophy
Colin Shaw is the founder of Beyond Philosophy, a global customer experience consultancy, training and research company. Under Colin’s leadership, Beyond Philosophy has undertaken many Customer Experience initiatives with some of the world’s biggest companies, including American Express, FedEx, Maersk Line, Aflac, Aviva, T-Mobile and IBM.
Executive Vice Chairman, Founder and Chief Strategy Officer, Clarabridge
Sid provides executive leadership and strategic direction and is a well-known expert in customer experience, business intelligence, and text mining. Over his careers, Sid has amassed more than 20 years of business intelligence leadership experience.