With the proliferation of smart phones, the travel experience has changed tremendously over the last decade. Today anything that happens, whether on an airline, a bus, a train or some other form of transportation, can be captured and shared with the click of a few buttons. What experiences are happening in your business, and would you be okay if they were shared with the world?
Our guest speaker, author and podcaster Dan Gingiss, will dive into the multi-faceted customer experiences that are critical to your business, while teaching a simple formula for determining which experiences are most likely to be shared, and what do to when they are.
In this webinar, you’ll learn:
- Why certain experiences get shared while others don’t
- How to maximize positive experiences and minimize negative ones
- What to do when customers talk about your brand on social media
VP of Customer Success, Persado
Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Dan has hands-on experience as an executive at multiple Fortune 300 companies, including as the Senior Director of Global Social Media at McDonald’s Corporation, the Head of Digital Marketing at Humana and the Head of Digital Customer Experience & Social Media at Discover Card. He currently serves as VP of Customer Success at marketing technology startup Persado.