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SESSION 7
Your Data is a Huge Suggestions Box: Where to Look
Suggestion cards are old-school. Customer interactions from phone calls, chats, emails and surveys are full of requests and suggestions. Mining it all for insights is just the first step — Once you know what customers want, how do you prioritize? In this session, learn how to use leading indicators of loyalty – emotion and effort – to find the most meaningful focal points for change.
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