The property and casualty (P&C) market has been shielded from the innovation trends impacting other industries due to strict regulations and high barriers to entry.

However, the industry has reached a turning point where insurers now face an urgent need to modernize to continue providing value for their customers. P&C insurers must make member-centric decisions that ultimately will lead to meaningful business impact by gaining a deep understanding of member attitudes, opinions, and perceptions.

This eBook describes five key components of an effective member experience program for P&C insurance companies and explains how Clarabridge – and its AI-powered analytics and machine learning algorithms – enables these businesses to drives success in each of the following areas:

• Digital Innovation
• Journey Optimization
• Policy and Plan Development
• Contact Center Operations
• Brand Identity