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Traditional coupons and discount codes are a thing of the past with Ibotta. Launched in 2012, Ibotta is the premier destination for rewarded shopping on mobile and has paid out more than $200 million in cash back to its users. But how does a rapidly growing consumer technology company take their social media strategy to the next level?

Learn how Ibotta realigned their strategies, leveraged social media resources more efficiently and grew to more than 22 million downloads with a streamlined tool. Happy consumers and smart shopping starts with Ibotta.

Featured Speakers: 

Chris Sherland

Ibotta Care Director, Ibotta

Chris Sherland brings 20 years of leadership in the software-as-a-service industry and currently leads the Ibotta Care team as the company aggressively rounds the corner from startup to industry leader. Prior to joining Ibotta, Chris worked in the video game industry with a focus on software development, publishing, and service, Chris’ specific focus over the last 5 years has been in building and supporting customer-facing teams and operational processes. Previously with the international gaming behemoth, Wargaming.net, and the beloved Danish toy superstar, LEGO Systems, Chris has built teams and helped deliver successful products and services across global markets.

Scotty Strehlow

Senior Marketing Associate, Social & Brand, Ibotta

With over three years of experience at the company, Scotty has helped Ibotta develop from a scrappy startup to a high-growth technology company. Scotty manages the majority of Ibotta’s social media efforts, building strong brand awareness, encouraging positive sentiment, and optimizing performance across all platforms through both organic and paid strategies. Prior to joining Ibotta, Scotty has worked in the social media marketing space for 8 years, managing accounts for several brands and publications.


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