Clarabridge for Consumer Goods
Drive Growth Through Brand Strength, Product Innovation, and Consumer Loyalty
Whether the data comes from a consumer doing product research, making an in-store purchase, or writing an online review, it’s important to evaluate feedback throughout every phase of the customer journey. Clarabridge helps consumer goods companies evaluate performance of products, monitor inventory, track competitor products, and measure seasonal trends in order to improve overall customer experience.Industry Brief
The Clarabridge Solution for Consumer Goods
Evaluate and improve account setup, checkout and payment processing, and availability of product information.
Track customer service escalations, product features or defects, availability of product instructions, or issues with packaging/unboxing.
Product Research & Development
Understand and evaluate product defect or feature (by product category), and product defect or feature (by competitive analysis).
Inform executive escalations, or identify health hazards and legal actions. Inform compliance with local laws or other cultural considerations.
Brand Equity & Identity
Drive improvements to consumer lifestyle perception (market-based persona trends), consumer perception of brand quality or of product value (premium vs. budget).
Identify call drivers; understand the impact of first call resolution; monitor agent performance for courtesy, empathy, compliance, and friendliness to ensure quality.
Successful Customers in Consumer Goods
Using Consumer Insights to Deliver Outstanding CX
Watch this webinar to learn how Electrolux is using consumer insights derived from operational data to inform strategic planning throughout the company and become a VoC transformer. By investing in big data text analytics and NLP, the company is turning data into actionable insights.View Now